About the CPPO
The CPPO is a not-for-profit organization and the collective voice of the open-loop prepaid payments industry in Canada. It is the only association solely focused on this growing industry and includes the major players in open-loop prepaid in Canada.
CPPO Mission Open-loop prepaid products are a valuable financial tool offering benefits to consumers, businesses and governments. The CPPO was formed to promote a positive environment in which prepaid payments can responsibly grow and flourish in Canada.
Open-loop prepaid cards are a cost-effective, flexible and easy-to-use payment tool for consumers, businesses and governments to make and receive payments.
In June 2016, the CPPO released the first-ever benchmark study conducted by Mercator Advisory Group entitled, Canadian Open-Loop Prepaid Market: 2015, that reveals the open-loop prepaid card market in Canada reached CAD$ 3.1 billion in total dollars loaded onto cards. The Canadian open-loop prepaid market has eight active segments compared to 17 in the U.S., showing significant growth opportunity for prepaid programs in Canada. The Canadian market is expected to follow U.S. trends, where open-loop prepaid cards are the fastest growing form of electronic payment. Mercator Advisory Group reported that the total load value in the U.S. reached USD$ 264 billion in 2014.
The cards can be used anywhere the card network (American Express, Mastercard, UnionPay and Visa) is accepted, including online. They are rapidly replacing cheques as a less expensive and more secure option for issuing payments. In addition, they can replace a direct deposit or wire transfer, giving the end user quicker access and more flexibility to use the funds.
Open-loop prepaid cards look and function like traditional credit and debit cards at the point-of-sale and offer the same fraud and loss protections offered by the card network with a significant difference — they access a set amount of funds that have been pre-loaded for a consumer by a consumer, by a government or by a business.
Open-Loop Prepaid Cards
PAY BEFORE > Open-loop prepaid cards access a set limit of funds that are loaded onto a card in advance of a purchase
PAY NOW > Debit cards are tied to a bank account and access funds in a bank account when a purchase is made
PAY LATER > Credit cards access funds borrowed from a financial institution to make purchases and paid back by a consumer at a later date