Symposium 2025 Recap - Prepaid: The Catalyst to Fintech Innovation
- Anna Kragie
- 2 days ago
- 16 min read

Symposium 2025 brought together banking, fintech, and payments leaders to chart the future of payments innovation in Canada, recognizing both immense opportunity and real challenges ahead. The day focused on how Canadian banks, fintech entrepreneurs, and governments can accelerate innovation by leveraging prepaid platforms to create impactful financial solutions that meet the demands of a rapidly digitizing society.
CPPO Executive Director Jennifer Tramontana and CPPO Board Chair Maria Riesenberg from Mastercard opened the symposium by highlighting the remarkable evolution of prepaid platforms into a robust foundation for financial innovation in Canada.
They emphasized how prepaid is driving the next wave of fintech innovation, empowering banks and entrepreneurs to deliver inclusive, customer-centric financial services. They spoke toward how Canadian banks, fintechs, and governments can accelerate innovation by leveraging prepaid platforms to create impactful solutions for a rapidly digitizing society.
Tramontana underscored the scale and momentum of the prepaid economy, citing its $14 billion market size and the projection of 88 million open-loop prepaid card accounts by 2028—an expected market value of $17 billion. She explained that this growth represents a fundamental shift in how Canadians interact with financial services, with prepaid satisfaction rates (96% for reloadable products) now rivaling those of credit and debit cards.
“The true power of prepaid lies in its versatility. It serves dual purposes: creating pathways to financial inclusion while simultaneously providing a laboratory for fintech innovation,” Tramontana said.
She explained that for unbanked and underbanked Canadians—including newcomers, gig workers, youth, and rural residents—prepaid solutions are more than just convenient; they offer a gateway to the digital economy without the need for traditional banking relationships. This versatility is particularly vital for those lacking credit history or stable income, and for communities with limited access to banking infrastructure.
Tramontana described Canada’s prepaid sector as an “innovation sweet spot,” balancing sufficient regulation for consumer protection with enough flexibility to allow rapid development and deployment of new financial tools. She encouraged attendees to consider how prepaid technology might power their next innovation, emphasizing that the foundation has been laid for extraordinary growth and creativity in the prepaid space.
The day’s themes, which are outlined in detail below, included:
Collaboration & Partnerships: The importance of industry collaboration to drive innovation and create seamless customer experiences.
Regulatory Landscape: The ever-changing regulatory impact on digital payments, highlighting the need for proactive compliance and consumer protection.
Technology & Security: The latest advancements in payment technology, including authentication, security solutions, and the growing role of AI in fraud prevention.
Financial Inclusion: How innovative payment solutions can increase access to financial services for underserved communities.
The Future of Finance: Trends shaping the industry, from embedded finance to open banking and real-time payments.
Prepaid Cards as Essential Infrastructure: How prepaid is breaking down barriers for underserved groups—including youth, immigrants, gig workers, and Indigenous communities—by removing credit checks, fees, and minimum balances.
Financial Literacy and Product Evolution: Embedding financial education in prepaid products and rebranding these tools to reflect their modern capabilities were identified as key steps for increasing trust and adoption.
Fireside Chat — Building Blocks for Fintech Startups

Speakers:
Pratap Raya, Vice President, Global Acceptance Strategy, Mastercard
Layial El-Hadi, Executive Director, Fintech Cadence
This session explored how fintech entrepreneurs can leverage prepaid systems to launch innovative products rapidly and efficiently, particularly targeting underserved segments such as youth, immigrants, freelancers, and gig workers. Raya and El-Hadi emphasized the market potential for prepaid solutions, underscoring their critical role in democratizing access to financial services and acting as foundational infrastructure for fintech innovation.
The trend of bundling and rebundling banking services — where fintechs integrate multiple offerings — was highlighted as a significant industry development.
Panelists addressed the considerable regulatory challenges facing Canadian fintechs, including compliance burdens and a fragmented regulatory landscape. They stressed the importance of partnerships with established financial institutions and called for incumbents to accelerate their support for innovation.
The conversation also covered the difficulties fintechs face in securing funding and the necessity of developing solutions that genuinely meet community needs. Increased dialogue between fintechs and traditional banks was seen as a positive trend.
A recurring theme was the need for more transparent and open communication between fintechs, regulators, and incumbents. The panelists expressed frustration over the slow pace of open banking implementation in Canada and called for faster, more inclusive, and customer-centric government policies.
They highlighted the broader economic potential for Canadian fintechs if regulatory hurdles can be addressed. Success stories such as EQ Bank and Neo Financial were cited as examples of fintechs using prepaid platforms for innovation and growth, alongside new solutions in cross-border payments, remittances, budgeting, and family financial management.
Key Takeaways:
Facilitate more transparent and open communication between regulators, incumbents, and fintech innovators.
Investigate policy initiatives or government programs to foster a more inclusive and customer-centric financial ecosystem.
Explore further collaboration opportunities with fintech startups to address the needs of underserved segments.
Continue the discussion on the future evolution of prepaid platforms and their broader impact on the fintech sector.
Prepaid Platforms for Financial Inclusion

Speakers:
Stu Szabo, Co-Founder & CEO, My Beacon
Lawrence Lewis, Founder, One Feather
Kartik Kamat, VP - Payments, Analytics, and Fraud Strategy & Ops, EQ Bank
Balinder Ahluwalia, SVP Market Development, Canada, Mastercard
Moderator:
Erica Alini, Personal Economics Reporter, The Globe and Mail
This session explored how prepaid platforms can serve as accessible alternatives to traditional bank accounts, reaching underbanked and underserved populations such as newcomers, gig workers, Indigenous communities, and small business owners.
Panelists discussed how prepaid solutions remove typical barriers like credit checks, fees, and minimum balances, making financial services more accessible. The use of digital-only services and government disbursements via prepaid cards was highlighted as a way to increase accessibility for those who might otherwise be excluded.
A significant focus was placed on supporting underserved communities, particularly Indigenous populations, where unbanked rates range from 22–48%. Panelists emphasized the importance of digital credentials and prepaid cards in bridging these gaps, as well as the need to build trust and create local ecosystems that keep resources within Indigenous communities.
Partnerships, such as Uber’s driver card, were cited as examples of how networks can reduce friction and provide convenient, direct access to funds. The global usability of prepaid cards was also discussed, especially for people moving between countries.
Beyond payments, prepaid solutions were recognized for their role in financial inclusion and education. They help users build credit, enable online purchases, and support community wealth redistribution. Programs like Junior Achievement use prepaid cards to teach youth about financial literacy.
Panelists spoke toward how prepaid accounts can even be opened before arriving in Canada, easing the transition for newcomers. Embedding financial literacy into product experiences and maintaining clear communication were identified as key to building trust.
The evolution of prepaid offerings to meet the needs of entrepreneurs and gig workers was also discussed, with a focus on low fees and simple onboarding. Ongoing consumer education and regulatory support are needed to help users understand and trust prepaid products.
Panelists suggested that prepaid products may benefit from a rebrand to better reflect their modern versatility and called for transparent regulation and consumer protection to build confidence. Indigenous-led solutions and the use of digital credentials to unlock entitlements and benefits were highlighted as essential for sustainable financial inclusion.
Key Takeaways:
Advocate for regulatory harmonization and consumer protection in the prepaid space.
Identify and target gaps where prepaid can serve underserved segments.
Partner to develop frictionless, convenient prepaid solutions.
Leverage prepaid infrastructure for financial literacy education.
Banks, Credit Unions and Fintechs: Partners to Competitors

Panelists:
Liam Mason, CRO, Peoples Group
Shiv Ganeshan, Senior Director and Head of Product, Visa Direct Canada
Moderator:
Claire Brownell, Future of Finance Reporter, The Logic
This session examined the evolving relationship between banks, credit unions, and fintechs, with a focus on how partnerships, real-time payments, and regulatory changes are shaping the future of the Canadian financial services ecosystem.
Panelists reflected on the shift from initial caution and hostility to a more collaborative environment, with Visa highlighted as a key intermediary in facilitating innovation. They emphasized that fintechs excel at solving specific problems creatively, particularly for underbanked populations, and that regulatory clarity has played a crucial role in enabling this growth.
The discussion covered how fintechs are driving financial inclusion by providing access to payments, deposits, cards, investing, and insurance for underserved Canadians. Peoples Trust was cited for its proactive approach to enabling innovation, offering regulatory expertise and stability to fintech partners.
The panelists also discussed the benefits of real-time payments, the importance of fraud detection and risk management, and the need for sharing fraud information across the ecosystem.
Panelists addressed the challenges and opportunities presented by real-time payments, including the need for more collateral and strategic use of settlement models. They highlighted the emergence of prepaid products as a tool for financial inclusion, evolving from simple gift cards to general-purpose accounts that serve gig workers, insurance settlements, and earned wage access.
The conversation also touched on regulatory considerations, such as third-party risk rules and the Bank of Canada’s payment service providers regime, and the potential impact of upcoming political and economic changes.
Looking ahead, the panelists agreed that innovation, collaboration, and regulatory balance are essential for the continued growth of both fintech and traditional finance in Canada. They called for clear rules to facilitate partnerships, a more agile approach from traditional institutions, and a collective effort to drive open banking and real-time payments forward.
Key Takeaways:
Explore opportunities for fintechs to act as the "glue" that aggregates financial services from different providers, enabling a true open banking ecosystem.
Continue to drive initiatives that enable access to financial services for underserved Canadians, leveraging the strengths of both traditional banks and innovative fintechs.
Advocate for a more agile and cooperative approach from traditional financial institutions when evaluating fintech partnerships, focusing on targeted use cases rather than a one-size-fits-all risk profile.
Fraud Fallout: Trends, Bottom-line Impact, and What to Watch Out For

Panelists:
Dennis Maicon, VP of Banking and Payments, DataVisor
Quintin Stephen, Global Business Lead/Director - Authentication, Giesecke+Devrient
Moderator:
Ajay Singh Tomar, Director, Security Solutions, Mastercard
This session examined the rapidly changing payments fraud risks and the complex challenges faced by Canadian financial institutions. Panelists discussed how fraudsters are becoming increasingly sophisticated, leveraging global syndicates, cyberattacks, and advanced technology to target both consumers and businesses. The conversation highlighted the importance of threat intelligence, real-time fraud detection, and risk mitigation strategies, especially as real-time payments and digital channels proliferate.
Panelists emphasized the critical role of AI and machine learning in identifying unknown and large-scale fraud attacks. They explained how AI-driven anomaly detection, risk scoring, and behavioral biometrics can provide proactive and adaptive defense mechanisms.
The discussion also covered the move away from knowledge-based authentication toward digital identity and multi-factor authentication, including biometrics, to enhance security without adding unnecessary friction for customers.
The session addressed the need to balance robust authentication with a positive customer experience, noting that too much friction can lead to customer abandonment. Panelists stressed the importance of layered authentication strategies and the use of tokenized identities, allowing consumers to control their identity securely across transactions. The rise of first-party fraud, deep fakes, and phishing attacks driven by generative AI was also discussed, with panelists urging continuous adaptation and information sharing across the industry.
Panelists concluded by highlighting the importance of collaboration among banks, issuers, and global partners to share intelligence and stay ahead of emerging fraud trends. They also pointed to the need for regulatory engagement and ongoing education to ensure that both technology and policy keep pace with the evolving threat landscape.
Key Takeaways:
Leverage AI and machine learning to detect unknown and large-scale fraud attacks, and refine fraud rules and models.
Provide issuers with proactive threat intelligence and mitigation strategies to respond to evolving fraud threats.
Explore digital identity and tokenized identity solutions to enhance customer authentication.
Implement multi-factor authentication strategies, including biometrics, to improve security.
Collaborate globally to share information on emerging fraud trends and attack vectors.
Balance strong security measures with a seamless customer experience to prevent abandonment.
Continuously monitor, learn, and adapt fraud strategies to address new threats such as deep fakes and first-party fraud.
Keeping up with Payments Regulations

Panelists:
Jacqueline Shinfield, CPPO Legal Advisor and Co-lead of Financial Services Regulatory Group at Blake, Cassels & Graydon LLP
Noah Niznick, Senior Director, Government Engagement, Visa
This session provided a deep dive into the evolving regulatory landscape for the Canadian prepaid industry, focusing on the Retail Payment Activities Act (RPAA) and the complex interplay between federal and provincial regulations.
Panelists discussed the operational and compliance challenges organizations face as they prepare for the RPAA’s requirements, including the need to keep information current in the Bank of Canada’s portal, manage fund safeguarding trusts, and address tax implications. The September 8, 2025, compliance deadline was described as flexible, with reporting obligations beginning in March 2027, giving organizations time to adapt and implement robust operational risk management frameworks.
The conversation also addressed the burdensome nature of current anti-money laundering (AML) regulations, which were criticized for being overly prescriptive and not sufficiently risk-based.
Panelists advocated for a shift toward technology-driven, risk-based approaches to AML compliance and highlighted the need for better guidance and potential use of insurance products to meet fund safeguarding requirements. The diversity of prepaid regulations— spanning provincial gift card rules and federal prepaid product regulations — was highlighted as a source of confusion and inefficiency, with calls for harmonization and modernization to reflect the realities of today’s payments ecosystem.
Panelists emphasized the importance of recognizing the differences between types of prepaid products (such as gift cards versus reloadable cards) and the need for appropriate exemptions for fintech issuers. They also discussed the progress made in allowing certain fees and the nuanced approach in federal regulations, while noting ongoing conflicts with provincial rules. The session concluded with a call for continued engagement with industry groups and regulators to ensure the regulatory framework supports innovation, competition, and consumer protection.
Key Takeaways:
Ensure all information in the RPAA application and Bank of Canada portal is kept updated as business operations evolve.
Implement robust operational risk management and fund safeguarding frameworks ahead of the RPAA compliance deadline.
Conduct gap analyses to confirm Canadian regulatory requirements are met, especially for cross-border businesses.
Explore insurance products as a potential solution for fund safeguarding trust requirements.
Engage actively with industry groups (CBA, RPORC) to stay informed and participate in regulatory discussions.
Advocate for risk-based, technology-driven AML compliance and modernization of prepaid regulations.
Push for harmonization between provincial and federal regulations and recognize differences between prepaid product types to enable innovation and competition.
Keynote Address — Innovating Amidst Regulation: Charting the Future for

John Landry, CEO of Peoples Group, delivered a compelling keynote on the state and future of fintech innovation in Canada. He began by highlighting the country’s lagging position compared to global leaders like Australia and the urgent need for more competition and innovation to drive GDP growth and financial inclusion.
Landry underscored the social and economic anxieties present in Canada, such as income inequality and the need for a “made in Canada” solution to help citizens achieve financial well-being.
Landry pointed to significant challenges facing fintech startups, noting that 70% struggle to establish banking relationships, and many endure sales cycles longer than 24 months. He emphasized that access to payment infrastructure and banking accounts remains a major barrier.
Peoples Group is addressing this gap by investing $30 million annually in infrastructure and capabilities, focusing on a B2B2X model to support fintechs and innovators. Landry stressed the importance of regulatory expertise and compliance, and how Peoples Group helps clients navigate anti-money laundering, anti-terrorist, and other regulatory requirements.
The keynote also highlighted the critical role of prepaid solutions in advancing financial inclusion, with examples such as wage access, government spending accounts, and digital payments. Landry called for learning from successful fintech markets like Australia and the US, and for creating a healthier, more competitive environment in Canada.
He concluded by reaffirming Peoples Group’s commitment to shared success with clients, building a robust financial services industry, and empowering underserved Canadians through innovative financial solutions.
Key Takeaways:
Advocate for clarity and timely implementation of Open Banking to enable fintechs to access new customers and grow market share.
Assist fintech clients in understanding and complying with anti-money laundering, anti-terrorist, and other regulatory requirements.
Continue substantial investments in people, systems, and infrastructure to support fintech growth and innovation.
Prioritize partnerships and shared success to strengthen the Canadian financial services ecosystem.
Leverage prepaid solutions as a tool for financial inclusion and marketplace innovation.
Learn from global fintech leaders to enhance competition and opportunity in Canada.
Growth in Prepaid Disbursements and Expense Management: Lessons from Other Markets

Panelists:
Jeff Johnson, CRO, Payouts Network
Aaron Bright, Head of B2B Business Development, Galileo Financial Technologies
Ed Woodson, Chief Legal Officer, Onbe
Moderator:
Brian Tate, President & CEO, Innovative Payments Association
This session focused on the evolving use of prepaid disbursements and expense management, with a comparative look at the US and Canadian markets. Panelists discussed how Canada lags behind the US in adopting robust digital disbursement solutions, highlighting the opportunities for modernization through automation, digital platforms, and data analytics.
Galileo's Aaron Bright shared insights from the company's largest U.S. disbursement program, Direct Express, and noted the growing potential for digital disbursements in Canada. Use cases discussed ranged from expense reimbursement and medical trial compensation to rental returns and gig economy payments.
The panel emphasized the importance of speed and choice for consumers, with virtual cards and real-time payments standing out as key innovations. They discussed how prepaid cards have evolved from simple gift cards to versatile tools for compensation, incentives, and disbursements.
The integration of prepaid solutions with expense management platforms was highlighted as a way to automate transaction data, streamline operations, and enhance financial control. Panelists also explored the use of account-level controls and card-level restrictions to improve expense management for fintech clients.
Regulatory and technological differences between the US and Canadian markets were explored, with the US having more developed consumer protection laws and Canada being more digitally friendly in some areas.
The challenges of international expansion, including the need for local currency issuers and compliance with local regulations, were also discussed. Panelists agreed that APIs and automation are critical to delivering seamless, real-time payment experiences and that consumer satisfaction is driven by speed, choice, and integration.
Key Takeaways:
Explore opportunities to modernize payment programs and drive adoption of digital disbursement solutions in Canada.
Integrate prepaid solutions with expense management platforms to automate data and streamline financial operations.
Utilize account-level controls and card-level restrictions to enhance expense management for fintech clients.
Leverage data and analytics to drive growth and improve the customer experience in disbursement and expense management.
Understand regulatory and technological differences between markets to inform adoption and implementation strategies.
Prioritize speed, choice, and seamless integration to maximize consumer satisfaction and loyalty.
Learn from international case studies to navigate the complexities of cross-border prepaid solutions.
Reinventing the Bank Account

Panelists:
Rasha Katabi, CEO & Founder, Brim Financial
Bill Warshauer, CRO, Tillo
Manuel Catedral, Vice President of Business Development, Collinson
Tim Morris, Chief Banking Officer, Neo Financial
Moderator:
Dina Vardouniotis, CEO, Payments and Partnerships Inc.
This session explored how prepaid solutions are reshaping the modern bank account by harmonizing various payment methods on a single platform and driving customer loyalty. The panelists discussed the evolution of banking and fintech, emphasizing the need for ongoing innovation and the adoption of modern technology to meet changing customer expectations.
Bill Warshauer highlighted Tillo’s API-driven access to thousands of digital gift cards, while Manuel Catedral discussed the importance of loyalty and travel services, citing Collinson’s Priority Pass as a flagship example.
Tim Morris, drawing on his transition from traditional banking to fintech, stressed the importance of challenging outdated frameworks and embracing new business models, such as instant rewards and flexible spending. Rasha Katabi described Brim’s approach of building a vertically integrated platform from the ground up, enabling banks and credit unions to innovate more rapidly and effectively.
The panel agreed that real-time data, customer-centric solutions, and strategic partnerships are essential for driving change and delivering value to consumers.
Loyalty programs were highlighted as a key differentiator, with panelists noting the importance of personalization, instant gratification, and aligning with partners who share similar ambitions. The discussion concluded with a call to action for all participants to leverage new opportunities, demand innovation, and set higher standards in partnerships to benefit customers and the broader financial ecosystem.
Key Takeaways:
Continuously evolve and adopt the mindset that "what got us here will not get us there" to meet changing customer expectations.
Partner with companies that offer fully integrated, future-focused platforms capable of supporting AI, open banking, and advanced solutions.
Demand and drive change in partnerships, prioritizing innovation and customer benefit.
Use real-time data and customer-centric strategies to differentiate loyalty offerings and deliver instant value.
Foster strategic collaborations with partners who share your values and ambitions to solve for fragmented ecosystems and deliver comprehensive solutions.
BaaS and Prepaid: You Can’t Have One Without the Other

Panelists:
Pamela Draper, President, Digital Commerce Payments
Hamed Arbabi, CEO & Founder, VoPay
Lisa Durnford, General Manager, Canada, SyncteraModerator:
Moderator:
Brooke Fitts, Head of Payment Products & Strategy, Kotapay/First International Bank & Trust
This session explored the critical interdependence between Banking-as-a-Service (BaaS) and prepaid solutions in delivering flexible, scalable financial products. Panelists discussed how BaaS platforms enable fintechs and other non-bank entities to offer banking services seamlessly through API integrations, allowing for faster market entry and more personalized financial products without the need to build extensive banking infrastructure.
Panelists emphasized the need for increased competition and partnerships within Canada’s evolving regulatory landscape to improve access and meet rising consumer expectations. The panel highlighted that Canada currently lags behind regions like Europe and Latin America in prepaid adoption but is witnessing fintechs filling this gap with innovative solutions supporting newcomers, underbanked users, and small businesses.
The discussion covered infrastructure and data strategy investments, including multi-cloud systems that provide stability and scalability for smaller institutions leveraging BaaS providers for compliance and oversight. Panelists noted the importance of trust and collaboration between fintechs and banks to manage new products responsibly, balancing fintech speed with regulatory rigor.
Real-time embedded payments were identified as transformative for industries such as underlending, property management, and insurance, improving cash flow and operational efficiency. The panelists agreed that prepaid solutions, integrated with BaaS platforms, provide smooth real-time user experiences essential to embedded banking’s future.
The session concluded with rapid-fire advice emphasizing the importance of identifying and passionately addressing true consumer needs, removing friction in payment solutions, and leveraging infrastructure to scale effectively. Panelists expressed optimism about Canada’s growth potential driven by consumer demand and innovative fintech solutions.
Key Takeaways:
Recognize the essential interdependence of BaaS and prepaid for delivering scalable, flexible financial products.
Increase competition and foster partnerships to enhance access and meet evolving consumer expectations in Canada.
Invest in robust infrastructure and data strategies, including multi-cloud systems, to support scalability and compliance.
Balance fintech speed with regulatory compliance through collaboration between banks, fintechs, and regulators.
Leverage real-time embedded payments to transform industries and improve customer experiences.
Focus on consumer-driven needs and remove friction to accelerate adoption of prepaid and BaaS solutions.
Capitalize on Canada’s fintech momentum to expand financial inclusion and innovation.
Investing in the Future

Panelists:
Michael Buhr, Executive Director, C100
Jan Christopher Arp, Founding General Partner, Holt Xchange
Philippe Daoust, VP Innovation, National Bank of Canada
Moderator:
Michelle Beyo, CEO & Founder, Finavator
This session addressed the challenges and opportunities for Canada’s entrepreneurial and fintech ecosystem, focusing on the factors holding back growth in payments and financial services start-ups and scale-ups.
The discussion began by highlighting Canada’s lagging position in real-time rails and open banking, ranking 88th and 68th globally, respectively. The panelists noted a decline of 115,000 entrepreneurs over the past 20 years, which has negatively impacted GDP and innovation.
Michael Buhr emphasized the need for a more established entrepreneurial ecosystem, pointing to barriers like capital gains tax and insufficient support infrastructure. Philippe Daoust called for Canadian institutions to adopt new technologies and create intellectual property, emphasizing the critical role of open banking and regulatory clarity in fostering innovation.
Jan Christopher Arp highlighted the $1.3 trillion deficit in risk capital and the lack of direct investment, arguing for policy reforms and more aggressive regulatory approaches.
The panel discussed the slow adoption of technology by Canadian institutions and missed opportunities in projects like Project Jasper. They urged policymakers to look at successful models abroad, such as the UK’s angel investing tax credits and harmonized crowdfunding in the US, to incentivize risk capital and support entrepreneurs. The need for long-term, hands-on mentorship and programs to help entrepreneurs scale faster was also stressed.
The session concluded with a call for a cultural shift toward embracing risk and failure, deeper programming for entrepreneurs, and more proactive support from large Canadian institutions. Panelists encouraged learning from successful international ecosystems and building a stronger, more competitive environment for Canadian fintechs and start-ups.
Key Takeaways:
Panelists suggested revisiting and improving policies around investment funds and capital allocation to address Canada’s $1.3 trillion deficit in risk capital.
Explore models like the UK’s angel investing tax credits and harmonized crowdfunding to incentivize risk capital.
Implement long-term, hands-on support and mentorship programs to help entrepreneurs scale faster.
Advocate for open banking regulations that ensure comprehensive data access and sharing.
Encourage large Canadian institutions to be more proactive in adopting new technologies and supporting local start-ups.
Foster a culture of risk-taking, innovation, and learning from successful international models to drive growth and productivity in Canada’s fintech and entrepreneurial sectors.
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